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PRACTICAL

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STRATEGIC

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AUTHENTIC

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INTENTIONAL

/ PRACTICAL / STRATEGIC / AUTHENTIC / INTENTIONAL

WEB DESIGN

FOR SMALL BUSINESS OWNERS.

you deserve a website that..

Serves your brand.

Creates a connection

with your audience.

Feels aligned.

....so that you can grow your brand, serve more people, and make the impact you are meant to make in the world.

HERE’S HOW WE’LL

work together

to achieve all this.

  • Whether or not you realize it, you have a brand. A brand is your values, mission, vision, goals, positioning, and visual identity. Through in-depth strategic sessions, we will unearth your brand and design a strategy that feels grounded.

  • The best way to capture the attention of your ideal audience is to speak from their perspective. To do this, we’ll build detailed profiles that will capture your audience’s voice.

  • We’ll choose fonts that are legible and a color palette that feels like you, attracts your ideal audience, and doesn’t give your website visitors a headache.

  • Quality images are the secret to an attractive website. If you have a harddrive full of professional photos, I can create a curated collection specifically for your website. Don’t have photos taken by a professional? That’s fine! There are other options.

PACKAGES

SIGNATURE PACKAGE

The most common website needs all in one package.

  • Brand strategy

    • Deep dive sessions

    • Brand Strategy Journal

    • Brand Visuals guide

    Four pages (Home, About, Services, Get Started)

    Customized header and footer

    Favicon upload

    Content writing and editing as needed

    Review and revision sessions with project point-of-contact

    UX SEO

    • Multi-device optimization (desktop, phone, and tablet)

    • Descriptive and meaningful URLs

    • Strategic website structure and user-friendly navigation

    Basic on-page SEO:

    • Correct use of header tags

    • Optimized images (up to 6 images)

    • Internal links to relevant pages

    Website management guide

    Website management support sessions

    Domain connection

  • Domain acquisition

    Domain maintenance

    Website maintenance

    Additional on-page SEO

    • Extensive keyword research and implementation

    • Optimized meta page titles and descriptions

    • Optimized images with descriptive alt text.

    Coordination for legal protection documents and implementation on website

    • Small business owners (SBOs) who have a lot to share with their ideal audience (i.e. multiple services and/or programs)

    • SBOs who need guidance in developing or defining their brand

    • SBOs that need help with their website messaging and strategy

    • Small business owners that already have an established brand strategy and the exact copywriting for your website (instead, inquire about the custom package!)

    • Small business owners that don’t have much content to share with their audience (Instead, you may want to inquire about a one-page custom website)

    • 3 weeks - 2 months

    • Life happens- especially for the small business owner. If you’ve completed all your pre-work AND it needs minor editing, then the project can be completed in a shorter timeframe. If, for some reason you need more guidance on the pre-work, then we would have more time to get through it together.

    • $1,200.00

    • 50% deposit required to book your spot in my calendar

CUSTOM PACKAGES

Tailored specifically to your needs.

  • A one-page website

    • GREAT starting place if you’re just starting your organization and don’t have much content

    • NOT GREAT if you have a lot of content you want to get out into the world

    Several pages 

    • GREAT if you need exactly what’s in the signature package AND a blog (for example). 

    • NOT GREAT if you are just getting started with your organization, still need to get clear about your brand, or don’t have any messaging and/or content

    Just a website

    • GREAT if you already have the exact messaging you want to use, you just need a designer to put it all together. 

    • NOT GREAT if you haven’t established any brand principles

    Just brand messaging + wireframe

    • GREAT if you want to get clear about your brand and are planning to build a website

    • NOT GREAT if you haven’t an idea about your brand yet 

    Just a brand strategy 

    • GREAT if you’ve been building a brand and are ready to establish a strategy

    • NOT GREAT if you don’t have an idea for a brand

  • Cost and timeline will be determined after your needs are clarified through a free discovery session.

    Fill out the inquiry form to get started.

FAQs

  • I use Squarespace. Squarespace is an all-in-one website builder with a drag and drop editor that makes it easy to design websites. I use a website builder to empower small business owners to manage their websites and easily add or change content.

  • Yes! Because your website will be built on Squarespace, you’ll be able to make edits easily to your own website. When we’ve completed our project, I’ll provide you with a Squarespace website management guide. You’ll also be able to book website management education sessions with me if you need help. Because Squarespace is one of the most popular website builders, there are numerous Squarespace tutorials readily available online.

  • The signature package is designed to get your website up and running with all the essentials. The items that are not included are nice-to-haves and can be addressed at another time.

  • Pre-work is the “homework” you need to complete before starting our project.

  • You can absolutely design your own website! As a web designer, it’s my responsibility to design a website that is strategic. In other words, your website should make sense. It should engage your ideal audience, represent and communicate your brand, inspire your audience to support your brand, provide useful content, and look good while doing all of that. You should work with me if all of that resonates with you.

I’m Joleen.

I’ve been helping small business owners figure out what to say on their websites while designing it to look and feel good.

(I also do the nerdy technical stuff your website needs).